Category: Marketing
-
Content Writing: Acronyms and Jargon
“WXVGL!” Omg! What does that mean? Don’t search it. As far as I can see, it isn’t taken… yet. However, I expect it soon will be. Currently, it’s just what I say as I wake up in the morning – and it means nothing other than that I’m still non-verbal. But hey! Acronyms rule and…
-
SEO Best Practice: What Content Writers Need to Know
There’s no getting past it: Search Engine Optimisation (SEO) still matters. But, much to the relief of writers, the nature of the beast has changed dramatically. I can still remember receiving long lists of very similar keywords, being told to implement a certain keyword density, and being instructed to structure work around keywords instead of…
-
Login vs Log In and Other Tech Grammar
Has your grammar checker ever tried telling you to change “log in” to “login?” Think about it before you accept the option – your software doesn’t always make the right choices. It’s not the only vexatious little thing in tech-related grammar that may be confusing you – and at times – your grammar checker. Other…
-
Everybody Needs Editing
It’s not just people who don’t have confidence in their writing abilities that need editing. Even the smartest, most educated writer can make mistakes, and the results can be cringeworthy! The image you see here comes from a proudly-displayed architect’s rendering of a new hospital building. And, while the plans for the structure are impressive,…
-
Your Content Strategy: Tips From a Freelance Writer
A content strategy involves much more than randomly posting content that’s vaguely relevant to what you do. It aims to build your online visibility and your business’s reputation. This article covers the basics that lie behind a content strategy and its implementation.
-
Freelance Writers: 6 Basics to Boost Engagement
Passionate about writing? How passionate are you about writing for clients? After all, they’re not just a necessary inconvenience: they’re the reason why you’re able to stay afloat. Passion does matter. It always matters. You have to be able to feel it to express it. You need to express it to achieve reader engagement. You…
-
Top 10 Tips For Content Writers
Shout-out to all those content writers out there! If you’re relatively new to the business, or are hoping to craft good content for your own business’s website, what should you be looking out for? How can you engage and inform your readers? Here’s what you need to know! 1. Grab Them From the Get-Go Introductions…
-
How to Get the Best Results When Working with Freelance Writers
Are you considering employing a freelance writer to help you with your website, blog, press releases, or social media content? Get insider tips on how to get the results you’re hoping for right here! Where Can You Find Remote Content Writers? SEO agencies are usually willing to offer you content writing services. It will tend…
-
Top Marketing Cliches That (Nearly) Every Business Should Avoid
Perhaps my own business’s slogan should be: “I write, you pay me,” or “Content for profit.” At least it would be refreshingly honest! Of course, I could go mainstream with something like “Innovative content for you,” or “The best content: because you matter.” Sounds good? Awesome! I’ll put that on my logo! So, what was…
Andrea Durrheim 