Tag: Blogging
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The End of the “Perfect” Garden? Gardening Trends Go Wild
“It looks like my idea of hell,” I remember saying. The lawn was a perfect expanse. The brick pathway was straight as an arrow, flanked by evenly spaced shrubs, geometrically pruned. A few bedding plants in precise, rectangular beds put on a brave show of color that somehow failed to relieve the monotony. At the…
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Your SEO Content is Being Read: Are You Paying Attention?
Businesses rarely launch a major advertising campaign without scrutinizing every detail. Yet many publish dozens of SEO articles without ever reading them. That can be an expensive mistake.
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Portfolio Example (Feature Article): Superfoods or Smart Marketing? The Case for Ordinary Ingredients
Ever wondered why superfoods almost always seem to be exotic or expensive? There may be more nutrition in the staple foods you already eat than meets the eye.
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Portfolio Example (Feature Article): The Social Wellness Trend
Exploring the social wellness trend from an inclusive perspective.
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Content Writing: Acronyms and Jargon
“WXVGL!” Omg! What does that mean? Don’t search it. As far as I can see, it isn’t taken… yet. However, I expect it soon will be. Currently, it’s just what I say as I wake up in the morning – and it means nothing other than that I’m still non-verbal. But hey! Acronyms rule and…
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SEO Best Practice: What Content Writers Need to Know
There’s no getting past it: Search Engine Optimisation (SEO) still matters. But, much to the relief of writers, the nature of the beast has changed dramatically. I can still remember receiving long lists of very similar keywords, being told to implement a certain keyword density, and being instructed to structure work around keywords instead of…
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Your Content Strategy: Tips From a Freelance Writer
A content strategy involves much more than randomly posting content that’s vaguely relevant to what you do. It aims to build your online visibility and your business’s reputation. This article covers the basics that lie behind a content strategy and its implementation.
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Creating Copy: Everybody’s Looking for Something
Starting a portfolio website as a writer is easy enough. Knowing what to post there is another matter. The problem we face is that everybody’s looking for something, and we don’t know what that “something” is, even though we may be adaptable as commercial writers. Here are some of the options, each written in the…
Andrea Durrheim 